Prime Minister and Finance Minister, H.E. Mr. Srettha Thavisin, outlined his vision to ‘Ignite Tourism Thailand’ in 2025 with a multifaceted approach to establish the country as a tourism hub. Prime Minister Srettha reiterated the government’s commitment to boosting Thailand as a tourism hub to drive the economy and bring prosperity to the country. “The goal is to establish Thailand as a leading destination for tourists from around the world.”
He stated that the government’s target of 3.5 trillion Baht in tourism revenue this year, with an aim to earn much more in the coming years, would be achieved through five strategies.
Conceptualised at the “Ignite Thailand’s Tourism Workshop” held in Bangkok on 15 March 2024 with participation from public and private agencies, the strategies include elevating the tourist experience, promoting must-do activities, raising awareness of hidden-gem destinations, developing intra-regional travel linkage with neighbouring countries, and hosting more world-class events.
Tourism and Sports Minister, Ms. Sudawan Wangsuphakijkosol said the five strategies aligned with the government’s policy to make Thailand a global aviation hub, handling more than 150 million air travellers annually by 2030.
“In 2025, Thailand’s tourism is set to experience growth on an unprecedented scale. The new ‘Up Level, Add Story, Create Value’ concept will enhance every step of the tourist journey across all touchpoints,” Minister Sudawan said.
From 1 January to 1 April 2024, Thailand recorded 9.4 million visitor arrivals, representing a 42 per cent increase over the same period in 2023.
