The Board of Directors of the German National Tourist Board (GNTB) has reappointed Petra Hedorfer as Chief Executive Officer. With her term extended until 31 October 2031, the GNTB is reaffirming its commitment to continuity, experience and successful international brand leadership over the next five years.

Brigitte Goertz-Meissner, President of the GNTB Board of Directors, commented:

"Petra Hedorfer enjoys an outstanding reputation both in Germany and internationally as one of the leading figures in inbound tourism. She combines strategic clarity with global brand leadership and innovation-driven transformation. Under her leadership, the GNTB has evolved from a traditional marketing organisation into a pioneering force within international tourism.

For more than two decades, together with her team, she has analysed global market developments, growth potential, emerging trends and future-oriented topics, successfully positioning Destination Germany among the leading players in international tourism. Particularly in light of current geopolitical challenges, the GNTB Supervisory Board continues to place its trust in Petra Hedorfer’s experienced leadership to strengthen Germany’s competitiveness and long-term positioning in the global tourism market."